Lincoln Online Media - Created an interactive banner ad that allowed the users to explore the various colors available for the Lincoln MKX.
ESPN Homepage Banner - Created an interactive banner ad to specifically run on ESPN's homepage. We paralleled features of the Navigator to attributes of great athletes.
Lincoln Navigator Launch Banner - Created an interactive banner ad that allowed users to view several shots of the Navigator within the unit.
Lincoln MKZ Mystery Interior Banner - Created an interactive banner ad that allowed users to explore the interior of the MKZ. Upon moving the mouse, a magnifier pops up, showing the interior in better detail. Users were then prompted to guess "whose interior is this?"
Lincoln Dreams Interactive Kite Banner - Created an interactive banner ad that corresponded with the Lincoln Dreams campaign. Users could actually move the mouse up and down to fly the kite.
Lincoln Dreams TV Pre-roll - Using an existing Lincoln TV spot, we created this 8 second pre-roll that prompted users to view the whole spot.
Lincoln Navigator All Challengers Banner - Created an interactive banner ad heralding the toughness of Navigator. Upon rollover, the banner's background would change and the headlights would turn on.
Navigator Page Takeover - Users were prompted on this MSN takeover to take a shot. As the user moused over the banner, it expanded into an image of the playground from the Dwayne Wade Lincoln TV spot. Users could actually watch the spot in the banner as well as shoot baskets with their mouse.
Navigator Page Takeover - Users were prompted on this MSN takeover to take a shot. As the user moused over the banner, it expanded into an image of the playground from the Dwayne Wade Lincoln TV spot. Users could actually watch the spot in the banner as well as shoot baskets with their mouse.
Navigator Page Takeover - Users were prompted on this MSN takeover to take a shot. As the user moused over the banner, it expanded into an image of the playground from the Dwayne Wade Lincoln TV spot. Users could actually watch the spot in the banner as well as shoot baskets with their mouse.
Navigator Page Takeover - Users were prompted on this MSN takeover to take a shot. As the user moused over the banner, it expanded into an image of the playground from the Dwayne Wade Lincoln TV spot. Users could actually watch the spot in the banner as well as shoot baskets with their mouse.
Navigator Page Takeover - Users were prompted on this MSN takeover to take a shot. As the user moused over the banner, it expanded into an image of the playground from the Dwayne Wade Lincoln TV spot. Users could actually watch the spot in the banner as well as shoot baskets with their mouse.
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Lincoln Online Media
Robert Pokrywka
Creative Director at Latcha + Associates New Baltimore, MI