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Aspen Hybrid
Aspen Hybrid's Hybridtologist - REQUEST:
Chrysler wanted something to not only promote the vehicle, but talk about their other green initiatives.
PROPOSAL:
Create a microsite that spoke about this emerging technology in a fun, informative manner.
EXECUTION:
A Hybridtologist – a person who puts two things together to make something better. We created ours to explain Aspen's hybrid technology. Users could flip through various views and access the periodic table to learn more.
