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Fashion Playground
Fashion Playground - The starting point of Fashion Playground was that a fashion store is a very static environment to asses a new outfit, and that chroma-keying (green screening) could create a mirror in which a customer could see himself in a dynamic environment. A treadmill with clothes that each represent a target group makes selection of context possible. Commercial value was found in the on-the-spot snapshot functionality. A successful test was conducted in a MEXX store in Eindhoven.
Client: MEXX Eindhoven