college project 2012
People aren’t very bothered about the mess they create by disposing waste in public. They are not aware about the effects of the waste they create.
So, to address this and to spread awareness, I designed a T-shirt, Posters and sack. Carrying around a big sack in public drew many eyeballs and a positive response to the campaign and the effort. This helped us successfully publicize the campaign, at least in Trivandrum. This can easily be replicated across cities, for wider reach and effectiveness.