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Newspaper Ad: Dairy Queen Franchise
Some of my most inspired work comes when I can combine the established characteristics of a brand with creative freedom to adapt them and add my own touches. It’s essentially a shortcut to the groundwork that I work to establish with every new client. In this case, I built the ad around the bold colors and swooshes used in the client’s franchisor’s logo and inserted images that they provided. The layout and typography really draws the eye to all of the major points of the ad copy, and the result is a cheerful, energetic, and dynamic ad that catches a newspaper reader’s eye and draws them through to the end.
