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Logo and Identity: Umber
Versatility in logo applications is critical for a business to be able to react to its environment. Whether it’s on screens, in print or embroidered, it’s important to have a logo that is legible and conveys the same impression to the viewer no matter where they see it. To demonstrate this, I created a logo for a fictional book publisher and applied it to a number of different possible settings, including letterheads, websites, business cards, and app icons. In all cases, the level of detail is suitable for the application, and the logo is recognizable to the viewer if they see it in another form. This thoroughly-considered treatment is applied to all logos I produce for clients as well.
