Designing for a nonprofit is a unique scenario. They tend to run lean and work on smaller budgets than for-profit clients, but their cause means their project is perhaps more worthy of care and attention to detail. In any case, their nonprofit status doesn’t make them any less deserving of a professional public face, and that was what I set forth to do for Stray Haven Humane Society & SPCA. After meeting with them and feeling out the concepts and images they wanted to convey, I presented them with three different directions and continued revising their preferred option. The final logo integrates several “icons” at once, and was designed with different presentations for horizontal and square use cases, with the square logo using a few custom letterforms for a consistent width.
