gLike
Brand Identity: Kelchner Fitness & Recreation Center
The manager for the Kelchner Fitness & Recreation Center wanted to revitalize the fitness center’s image and give it a unique identity, to help differentiate it both from the rest of Mansfield University and in the mindset of the community at large. I helped them out by developing a distinctive, versatile logo that suggests strength, athleticism and grace, making it suitable for any activity the fitness center chose to host. I developed several different styles of shapes and typefaces, and gave the client the option of which to pursue. The larger image on the right is the one they chose. With that settled, we were able to move forward with developing posters that used the new logo.
