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CNO

CNO (formerly Conseco) is a large financial services organization with more than 4 million customers around the world. When the company underwent a rebrand they wanted a brochure to reflect this new brand and connect it with the old look. It was important that their customers understood the changes and that CNO maintained brand recognition.

Skuba designed a gatefold package that holds ten insert cards with a message to all customers that announced the exciting changes happening at Conseco. The colors and interesting patterns created a simple graphic look around the imagery that brought the focus back to the message.

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Skuba Design
Creative Brand Solutions New Orleans, LA