Circuit City Store Environment - Working with corporate architects and store panners, new fixtures and product layouts were rendered to vizualize specific concepts and ideas. Focused strongly on customer experience and brand development, this view demonstrates an open plan with new finish materials and lighting.
Smithsonian McDonald's LCD Display Fixture - Incorporating thirty 42" LCD displays, this fixture was designed to be displayed at the entrance of the cafeteria entrance in the Air and Space Museum. The sculptural metal bands behind the monitors are representative of air and acrobatic aircraft movements. The key was not to draw away from the aerospace historical displays in the enormous space, but to accentuate and celebrate their history.
NAPA/Balkamp Tool Center - This gondola display offers a fresh, organized yet masculine way to display merchandise. Narrow slat-wall spinners organize smaller hand tools and accessories and facilitate a greater interaction with the consumer. High concentration, low volume SKU reduce shrinkage and enforce better inventory control for stores. Aggressive colors, textures and signage aid visibility and appeal. This fixture program rolled out nation-wide in 2004 with great success
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POP Fixtures & Retail Environment
These designs represent my experience in fixture, environment and retail design.
A variety of well-known clients and solutions are represented in effective design solutions.
