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Armstrong Flooring Fixtures
This design explores the manner the consumer would shop to select flooring. Using a hierarchical system of tactile and visual exploration, this fixturing system considers the perception of the Armstrong brand for innovation and quality.
The scalable vertical systems allow for interchangeable graphics, interactive displays and backdrops to easily refresh the brand message without having to replace the fixtures. It also accounts for footprint in a retail environment in various environments.
The sample display fixtures allow mobility and a casual experience to relate the consumer to a high-end fashion shopping experience.
