Ads & innovations by Sachin Karle at Coroflot.com

Ads & innovations

Ads & innovations from Sachin Karle

Ads & innovations

Faking It - Campaign for Discovery Travel & Living Channel This campaign was to announce the programs on Discovery Travel & Living Channel. It was released in selected leading newspapers in India.

American Chopper - Campaign for Discovery Travel & Living Channel This campaign was to announce the programs on Discovery Travel & Living Channel. It was released in selected leading newspapers in India.

Fashion On Fridays - Campaign for Discovery Travel & Living Channel This campaign was to announce the programs on Discovery Travel & Living Channel. It was released in selected leading newspapers in India.

Globe Trekker - Campaign for Discovery Travel & Living Channel This campaign was to announce the programs on Discovery Travel & Living Channel. It was released in selected leading newspapers in India.

Mahindra Scorpio Launch ad - Mahindra Scorpio Launch Campaign. Silver Winner of The Adclub Bombay – EFFIE 2003. This Campaign was entirely shot in Melbourne, Australia by Australia’s leading automobile photographer Lou D’angelo. I handled the campaign and the shoot solely. The motion you see in the picture is not created on system. We used rig to get the natural motion blur. Mahindra did the first double spread ad in Times Of India’s history. The campaign was a hit and it gave solid boost to entire Mahindra group.

Scorpio sydney

Dual Coloured Scorpio

Scorpio Shoot in Melbourne 1

Scorpio Shoot in Melbourne2

Scorpio Shoot in Melbourne3

Talking car - Overdrive magazine had completed 6 years and they wanted to do a poster insertion in the anniversary issue. I suggested why not let Scorpio, the talking car wish the magazine a happy anniversary? This innovation in the magazine won Gold in the Emvies 2005.

Getaway

Bolero Invader 4X4

Nanhi Kali

Express Estates-Real estate supplement

Kelvinator refrigerator promo ad - Inverter free on Kelvinator refrigerator

Kelvinator - Holidays

Snap-On Innovation - Innovative Writing Pad for Snap-On Hack Saw blades

Mercury France

Mercury Thailand

National Oral Care Mission - Anchor Toothpaste - Anchor Toothpaste, IDA, WHO and Indian Health Ministry were supposed to organise a biggest ever dental care camp across India. It was called National Oral Care Mission. The target for the communication was every Indian. We did press campaign as well as a informative poster campaign.

National Oral Care Mission - Anchor Toothpaste

Fullerton India - CARE Campaign - Fullerton India is not only India's Fastest Growing Retail Finance Company, but it is one of the few forward looking companies that consider corporate social responsibility as part of their day-to-day operations. In keeping with the same, their CSR initiatives, now known as CARE - Compassion, Action & Responsibility for Everyone, endeavors to make life better for their customers and also the world at large.

Fullerton India - CARE Campaign - And Fullerton observes one week as their CARE week during which all Fullerton India employees undertake various socially relevant activities that benefit the communities. This campaign recruits volunteers, launches the campaign and follows it through the one week phase. These posters were put up in all Fullerton India offices nationwide.

Fullerton India - CARE Campaign

Recruitment poster

Follow Up Poster

Launch Poster - Finally the Launch Drive, where the poster travels across country to get signs from people as a committmment towards the CARE pledge and litreally transforming the word inhuman fact into human act.

Fullerton India - CARE Campaign

Cost Management Group Campaign for Fullerton India Credit Co. Limited - Fullerton had started a cost saving drive in all their office worldwide. We came up with this extremely economical idea. We created this communication like as if the employees themselves have done it. We gave it a real handmade look. We took actual light bills of their office and by hand wrote ‘Make this Lighter’ and tied it to gas balloons. Their offices in India were full of these floating ‘light’ bills.

Mahindra FirstChoice Superstore Ads

Knight frank, Brady Glady's Plaza - AD

Knight Frank- Business associates recruitment ad - This ad was printed upside down in the newspaper. To get the real idea, rotate and read.

Sun in a box - Innovative campaign for Solar Lantern. The objective was to urge people to donate for this lantern so that a billion lives can be lightened.

Tata Mutual Fund : Celebrating 3 successful years of TataMF Infrastructure Fund - Tata Mutual Fund is a leader in bringing innovative funds for the common investors. The fund house had launched India's first infrastructure fund three years ago, long before the present infrastructure rush. This creative aims to bring home the fact that they have completed 3 years and are also the first to do so.

Easy Caller tune search

Election Pack

Campus Pack Campaign

Double Talktime

SMS Pack

Bulk SMS Pack

Free Night Calls

Hi-Speed Net in Blackberry

Bundle Pack

Nerolac Paints- Pick the shade you want

Redbull Madbull Event - Red Bull hardly does conventional advertising. In fact they create innovative events in whichever country they go to. We thought of doing ‘Extreme racing with India’s unique vehicle The Auto Rickshaw’. The difference is the autorickshaws will be heavily modified.

Redbull Madbull Event - To enable this, we will have a design contest, inviting designs for souped up autorickshaws. The edgier the design the better. The winning design team will then work in partnership with technical people from IIT (India’s premier engineering institute) and Dilip Chabria (car designer of international repute) to finalise a design. And thus will be born a new breed of vehicles. We will then invite motor enthusiasts to test the vehicles, and eventually form teams that will race against each other.

Redbull Madbull Event

Madbull Poster

Illustration

I found the zone - Ad for DNA Newspaper's initiative 'Start me Up'. Basically asking the readers to express their take on any news that was published in any issue of DNA.

Aids recruitment Ad - Indian Express group

KenstarPermaPress - Innovation for Kenstar Perma Press Iron. Sticker was pasted on the road-roller wheel.

Terry Fox 'Treadmill' - Innovayion for The terry fox Marathon. Treadmill stickers in gyms.

Traffice police Hoarding

Kotak Mahindra Bank - The Kotak Mahindra group turned 25 years. In the campaign various people talk about the wonderful age of 25 'It's great to be 25. It is a print continuation of 12 TVCs.