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IPSI - Rebrand

IPSI is a leading life assurances company based in the capital. It is a part of the Irish Life group, Ireland's largest insurance, investment and pensions group.

In the summer of 2012 we began a brand overhall that included the development of a brand new logo and the design and print of a whole range of new print media.

We introduced updates brand colors, new typefaces, iconography and an IPSI badge that is now used across the new identity.

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Simon Kingston
Senior Designer Dublin, Ireland