![](https://s3images.coroflot.com/user_files/individual_files/144933_AuHowNlvGbhbzRUVgOmWE9WZU.jpg)
DAMIER - DAMIER uses a contrasting face design to give a distinct identity and make telling the time as effortless as possible. Leather and Metal strap variants broaden the appeal
![](https://s3images.coroflot.com/user_files/individual_files/144933_BVX7HLmGTyb5Khi5bON1Jyi4F.jpg)
DAMIER - Overview - DAMIER uses a contrasting face design to give a distinct identity and make telling the time as effortless as possible. Leather and Metal strap variants broaden the appeal
![](https://s3images.coroflot.com/user_files/individual_files/144933_k4DKQLgMOULEKHVWaPYBJItVl.jpg)
DAMIER - Details - The Metal and Leather strap variants produce very different aesthetics from the same case. The metal strap providing a business look with the leather a more casual feel
![](https://s3images.coroflot.com/user_files/individual_files/144933_ghTrzW5z4AcAJ8yrM_WsPobRf.jpg)
DAMIER - The complete range includes blue, white and black face designs, blue, brown and black strap options and Chronograph (left), Alarm (centre) and Pure (right) face variants
![](https://s3images.coroflot.com/user_files/individual_files/144933_tu4W_uJ5ZmHpgZiEX_d8BEXlT.jpg)
DAMIER - Development - The final stage was to develop the three designs needed to complete the range. Development of various concepts using Illustrator was an important part of this process
![](https://s3images.coroflot.com/user_files/individual_files/144933_T0CPlx5KfWmFzX6TBdzYr9DrG.jpg)
DAMIER - Concepting - It was important to develop the fine details of the strap and casing early. Hints of the aesthetic from the original range also had to be implemented into the new design
![](https://s3images.coroflot.com/user_files/individual_files/144933_e3TMLsZYY00ZIgXuFGjg2rXso.jpg)
DAMIER - Inspiration - The brief for this project was to inject life back into an ageing mid-level range of a prestigious Swiss watch manufacturer. Contrast was the key word used for inspiration
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