Elle (mock up) - Overall design of Elle is inspired by rainbow. Rainbow has natural gradual color blending with multiple colors. The ground shape offers a friendly form which gives a soft and harmonized image. The 2 rings on the front face together with the sub-display resemble the arc of a rainbow, bringing the gradient and pulsing feeling to the phone. When the phone is opened, the design intention is extended from the front as the navigation keypad is formed by circles and layers that create a radial effect.
Elle (mock up) - Overall design of Elle is inspired by rainbow. Rainbow has natural gradual color blending with multiple colors. The ground shape offers a friendly form which gives a soft and harmonized image. The 2 rings on the front face together with the sub-display resemble the arc of a rainbow, bringing the gradient and pulsing feeling to the phone. When the phone is opened, the design intention is extended from the front as the navigation keypad is formed by circles and layers that create a radial effect.
Elle (mock up) - Overall design of Elle is inspired by rainbow. Rainbow has natural gradual color blending with multiple colors. The ground shape offers a friendly form which gives a soft and harmonized image. The 2 rings on the front face together with the sub-display resemble the arc of a rainbow, bringing the gradient and pulsing feeling to the phone. When the phone is opened, the design intention is extended from the front as the navigation keypad is formed by circles and layers that create a radial effect.
AP samples-My task: DIC:Idea Generation, 2D illustrator, 3D CAD, Model Specs+FA, Follow up work. - Overall design of Elle is inspired by rainbow. Rainbow has natural gradual color blending with multiple colors. The ground shape offers a friendly form which gives a soft and harmonized image. The 2 rings on the front face together with the sub-display resemble the arc of a rainbow, bringing the gradient and pulsing feeling to the phone. When the phone is opened, the design intention is extended from the front as the navigation keypad is formed by circles and layers that create a radial effect.
AP Samples-My task: DIC:Idea Generation, 2D illustrator, 3D CAD, Model Specs+FA, Follow up work. - Overall design of Elle is inspired by rainbow. Rainbow has natural gradual color blending with multiple colors. The ground shape offers a friendly form which gives a soft and harmonized image. The 2 rings on the front face together with the sub-display resemble the arc of a rainbow, bringing the gradient and pulsing feeling to the phone. When the phone is opened, the design intention is extended from the front as the navigation keypad is formed by circles and layers that create a radial effect.
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Sony Ericsson Elle T707
BoonSim Chong
Sim (Principal Industrial Designer) Singapore, Singapore