I LOVE dielines...so much in fact that I created 12 of these. After working on the Organic packaging, I was a pro. Lifeway was so pleased with my work on their Green Packaging, that they asked me to create new packaging for their entire line of LaFruta, which targets the hispanic market. The illustrations are original, & creating each one for the 6 different flavors was truly a joy.
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Lifeway's Way of Life
Lifeway Foods has become a major player in the Kefir & Probiotics category. A couple years ago, they developed two new, green & organic (two different things) flavors. I was charged with the difficult task of not only finding, but photographing pomegranates, acai berries, blueberries, kiwis and passion fruits, in addition to developing a new logo, & creating "clean" & effective packaging. Have you ever seen the inside of a passion fruit? I can tell you first hand, it's not the prettiest, but hopefully my beauty shot makes you think otherwise.
