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Eczema Awareness Campaign
The message is pretty clear: millions of Americans suffer from some form of eczema. Which is why I used multiple abstract illustrations, textures, patterns and colors to portray the affliction, as opposed to turning viewers away with graphic images. The bold red and vibrant yellow signify alarm and irritation, but coupled with soothing aqua and teal they create a beautiful complimentary palette that commands attention. This campaign was pulled through with stand up retractable banners, plasmas, disposable cups, t-shirts, enamel pins and cookies that are perfectly appetizing.
