Shweta Poojari

Captiva Sofa was a promotional sofa for an entry level price point. The idea was to give the customers 4 colour choices to choose their sofa in. Giving them the opportunity to not only select their fav sofa but also select the colour they like the best. This concept was received very well by the customers. With this and many other such project we also tried to understand how open the Indian market is to experimentation. The findings have been real eye openers for our future products.

• Furniture Design