Shabtai Hirshberg

New MiniVan Brabnd- Voyager - I decided to sub-brand the minivans from Chrysler as Voyager. After interviewing minivan users, I developed the minivans concept Efficiency and Safety, articulated in the form and function, such as the disappearing door providing an extra-large entrance. In addition, I designed a more spacious minivan by packaging the driver over the front wheel gaining more interior space in same segment size thus creating a new iconic shape visually differentiating it from our competitors.

• Industrial Design