A rebranding for organization company Spectrum Diversified Designs. As a group with my fellow design students we created a new brand language, while individually we each created a product within this new line.
My product was the Shoe Tubes, a modular entranceway shoe storage solution.
The entranceways of shared spaces, whether between families or roomates, tend to become cluttered as we transition between inside and out. Footwear in particular is cast aside quite haphazardly. Existing solutions to shoe storage do not allow for the inevitable expansiion, thus encouraging piling and disorganization when the population of shoes reaches its capacity.
As the first area of the house entered a chaotic entranceway leaves a bad impression of the rest of the house and negates the relaxation of coming home.
