Rational: "Lego Group is engaged in the development of children’s creativity through playing and learning. Creativity is the ability to come up with ideas that are new, surprising and valuable. We want to excite children’s curiosity and inspire their imagination so that they may turn ordinary into extraordinary. The experience of having fun that children fully engage in is clearly shown in every process of completion. Lego creates opportunities for children to learn, experiment and discover, expanding their thinking skill and creativity. Caring and considering their perspective is everything we do. We believe in quality that speaks for itself and this has earned us the greatest recommendation of all. Lego group is committed in continuous improvement to be the best. As a toy manufacturer, we believe our responsibilities are to educate our children, encourage their development, contribute to our community and keep the good relationship with partners."
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Lego Group Annual Report 2015

Lego Group Annual Report 2015
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My statement for Lego Group Annual Report 2015 is "Hands On, Minds On".

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Shelly Liew
Graphic Designer Ipoh, Malaysia