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CAFEOLOGY | Packaging Design
Design Objective
The design objective is to promote the coffee lovers that CAFEOLOGY provide the finest and most comprehensive range of Fairtrade beverages and promoting the important of Fairtrade.
Position Statement
CAFEOLOGY, an independent supplier of beverages to restaurants and cafes, is undertaking the new drive to promote its core value of only supplying Fairtrade products, including coffee, tea and sugar, ethically sourced from farmers in Colombia, Costa Rica, the Dominican Republic and Malawi. Reflecting this core value, brand communications will centre on the theme "100% Fairtrade in Everything We Do".
