Tobys Tofu Dips & Spreads - Started with 1 loose Art Director file and created final mechanicals at two vastly different sizes, including lids. Created and confirmed UPC bar codes, created nutritional charts according to strict USDA guidelines, developed distinct color palette for each SKU, maintained consistency across 4 SKUs.
SHELLY DID: structural design, print production and specifications, art direction, copy editing (including all hand kerning of type per SKU).
Genesis Juice Labels - Started with 1 loose Art Director file and created 8 final mechanicals with constant client input and changes. Created and confirmed UPC bar codes, created nutritional charts according to strict USDA guidelines, developed distinct color palette for each SKU, maintained consistency across 8 SKUs.
SHELLY DID: structural (die-cut label, stock and bottle) design, print production and specifications, art direction, copy editing (including all hand kerning of type per SKU).
Genesis Juice Labels - Apple Ginger Detail - SHELLY DID: structural (die-cut label, stock and bottle) design, print production and specifications, art direction, copy editing (including all hand kerning of type per SKU).
Genesis Juice Labels - Carrot Juice Detail - SHELLY DID: structural (die-cut label, stock and bottle) design, print production and specifications, art direction, copy editing (including all hand kerning of type per SKU).
Genesis Juice Labels - Herbal Fruit Tonic Detail - SHELLY DID: structural (die-cut label, stock and bottle) design, print production and specifications, art direction, copy editing (including all hand kerning of type per SKU).
Genesis Juice Labels - Superfood Smoothie - SHELLY DID: structural (die-cut label, stock and bottle) design, print production and specifications, art direction, copy editing (including all hand kerning of type per SKU).
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Toby's Family Foods
