HP Daily Surprise Desktop Air App - Using a calendar approach to entice consumers to print a daily project has provided 25,000 new HP customers downloading the app and over 50,000 clicks to make the daily project.
SHELLY DID: web producer, oversaw all content management (copy and image selection), managed internal design and production teams and external programming teams, coordinated with hosting vendors for trafficking, testing and final QA. Download it for yourself at http://h30440.www3.hp.com/daily-surprise/index.html
HP Kung Fu Panda eKit - Expanding from a typical 300 x 250 rich media ad and capitalizing on the movie hit Kung Fu Panda, this original eKit started it all. The eKit was self-contained with Kung Fu Panda printables and templates that consumers were able to customize and print themselves! Not currently online but you can see it in action at http://www.hamparts.com/recent-work/
SHELLY DID: web producer, content management and creation of PDFs, oversaw internal design and production teams and external program teams.
HP Business Card eKit - Expanding from a typical 300 x 250 rich media ad, this gave HP extra bang for their ad buy. The eKit was self-contained with do-it-yourself business card templates that consumers were able to customize and print themselves! See the working eKit at http://hpecards.com/businesscards/
SHELLY DID: web producer, content management and creation of PDFs, oversaw internal design and production teams and external program teams.
HP Print Custom eTool - Expanding from a typical 300 x 250 rich media ad, this gave HP extra bang for their ad buy. Fashioned after HP's popular Creative Studio for Business, this eTool allowed for 5 different business topics to be seen quickly rather than searching the vast HP site. See the working eKit at http://hpecards.com/printcustom/
SHELLY DID: web producer, oversaw internal design and production teams and external program teams.
2009 HP Business Marketing Design Kit - Consumer gift with purchase for major Office Supply Superstores (OSS) retail accounts; included 16-page booklet of tips and tricks for in-house marketing, software CD, promotional HP media insert and samples of HP media. Hamilton Partners came up with this original idea in 1996 for promoting ink and print usage to consumers. Still wildly successful with positive ROI for over 10 consecutive years.
SHELLY DID: specifications, print production, edit/rewrite copy/supervision to fit.
HP Oversized LaserJet DM - Unique sized DM to retarget 3 HP Laserjet Printer products at new lower prices. Oversized envelope held 3 inserts, mailed to HP install base + vertically integrated outside mailing lists for maximum efficiencies. 12% ROI resulting in printer sales from this DM piece. Representative sample of over 150 DM pieces created for HP while at Hamilton Partners.
SHELLY DID: structural design and specifications, print production, copy.
2006 HP Holiday Entertaining Pack - Consumer gift with purchase for major Office Supply Superstores (OSS) retail accounts; included 16-page booklet of tips and tricks for ways to share the holiday spirit, Williams-Sonoma software CD, promotional HP media insert and samples of HP media. Earned an HP One Voice Award for Marketing Excellence.
SHELLY DID: specifications, print production, design management.
HP Promotional Packaging - Representative sampling of packaging inserts and promotional packaging SKUs produced over 12 years with Hamilton Partners.
SHELLY DID: structural design and specifications, print production, design management.
HP Partner Promotional Packaging & GWP - Representative sampling of Dreamworks/HP partnership promotional packaging and consumer Gift with Purchase. Variety of similar projects produced over 12 years with Hamilton Partners.
SHELLY DID: structural design and specifications, print production, design management.
HP ARMA Pre-Show 3-D DM (Outside) - Dimensional DM to attract ARMA Conference attendees to the HP Booth. This DM piece had a whopping 63% of recipients respond, enter the contest AND opt-in to HP's database. Representative dimensional sample of over 150 DM pieces created for HP while at Hamilton Partners.
SHELLY DID: structural design and specifications, print production, copy and account management.
HP ARMA Pre-Show 3-D DM (Inside) - Dimensional DM to attract ARMA Conference attendees to the HP Booth.
SHELLY DID: structural design and specifications, print production, copy and account management.
HP ABA TechShow DM (Outside) - Personalized DM to attract ABA TechShow attendees to the HP Booth. Printed using HP Indigo with variable data. This style of personalized oversized postcard resulted in an average of 11% response rate! Representative sample of over 150 DM pieces created for HP while at Hamilton Partners.
SHELLY DID: design and specifications, print production, copy and account management.
HP ABA TechShow DM (Mailing Panel) - Oversized postcard DM to attract ABA TechShow attendees to the HP Booth. Printed using HP Indigo with variable data (excel database) for personalization.
SHELLY DID: structural design and specifications, print production, mailing, copy and account management.
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