Shelly JM Larson | Jo Studio, Inc.

Clos du Bois Reserve Branding Brochure & Tasting Notes - Premium sales and consumer brochure/folder with tasting note inserts - inserts designed for maximum flexibility and changing of information. All the fine details: emboss/deboss, custom string/tie closure and mix of gloss and dull varnishes for pop! See specifications PDF for details. SHELLY DID: structural design and specifications, print production, design, photography and copy supervision.

Clos du Bois Reserve Branding Brochure & Sell Sheets - Premium sales and consumer brochure/folder with tasting note inserts. Also provided coordinated sales sheets for each varietal in a format easy for the sales team to customize or update. All the fine details: emboss/deboss, custom string/tie closure and mix of gloss and dull varnishes for pop! See specifications PDF for details. SHELLY DID: structural design and specifications, print production, design, photography and copy supervision.

Clos du Bois Reserve Branding Brochure - Detail - Detail of inside spread. SHELLY DID: structural design and specifications, print production, design, photography and copy supervision.

Clos du Bois Reserve Branding Brochure - Specs PDF - Detailed specification PDF with two-fold purpose: 1) to send to prospective and final vendors with all details of the project in one place and 2) to route internally with the project for direction for designers, artists, traffic and account teams.
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Clos du Bois Reserve Trade Sell Sheet - Designed to complement CDB's Reserve Branding Brochure, these were used not only as Trade Sell Sheets and sales team leave behinds, but were also friendly enough to be consumer facing. SHELLY DID: structural design and specifications, print production, design, photography and copy supervision.

The Marlstone Society Invitation - Another premium piece, this invitation was for the creme de la creme of the sales force to enjoy a weekend in Las Vegas as a result of exceeding their sales quota. Letterpress, die-cut, velvet flocking and metallic varnishes - all the print production details! Hand-delivered in a custom-made silk box with hand-calligraphed mailing label that matched the front of the invitation. SHELLY DID: structural design and specifications, print production, design and copy supervision.

The Marlstone Society Invitation - Specs PDF - Detailed specification PDF with two-fold purpose: 1) to send to prospective and final vendors with all details of the project in one place and 2) to route internally with the project for direction for designers, artists, traffic and account teams.
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Clos du Bois Promotional In-Store Display Cubes - CDB wanted modular displays that could hold wine and allow for seasonal promotional inserts - front promo panels can be inserted into any cube. SHELLY DID: structural design and specifications, oversaw promotional inserts, copy, design and print production.

Clos du Bois Large-Store Cube/Case Display - Utilizing the Promo Cubes along with shipping wine cases, this display design allowed for all size stores to look great, participate in seasonal and promotional periods, while still allowing for maximum product on the floor! SHELLY DID: structural design and specifications, oversaw promotional inserts, copy, design and print production.

Clos du Bois Spring Sell Sheet - Representative promotional period sell sheet (executed minimally every quarter) showcasing retail loader item and case display, POP and In-store offerings. SHELLY DID: print production, design, photography and copy supervision.

Clos du Bois Toast to Mom Sell Sheet - Representative promotional period sell sheet (executed minimally every quarter) showcasing retail loader item and case display, POP and In-store offerings. SHELLY DID: print production, design, photography and copy supervision.