Very bad outcome.
Less bad outcome.
Realistic outcome.
Cool outcome.
Holier-than-thoutcome.
gLike
Observer Ethical Awards interactive quiz
We were asked to write, design and plot a short quiz to make people smile (then vote in the Observer Ethical Awards).
The overarching ad campaign – be better in this life – encourages people to bank karma points so they don't get reincarnated as a slug. We ran with the idea.
Psst! It's not live yet.
