Giveaway cards to get people interested.
And the diagnosis, on t'other side.
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Lloyds Banking Group: Wealth Academy
Dry brief, this one. Lloyds Banking Group wanted to talk super-rich traders into using Wealth Academy, a suite of training and development tools.
We thought of it like this: your career is what you make of it. And for these people that means making loadsa dish-dosh.
So we designed three Rorschach blots showing the trappings of success, and extended the campaign to digital ads, event dressing, and giveaways.
Then, right at the last minute, they went for a typo route. Gadzooks.
