Guardian + Unilever: Live Better Challenge
Guardian + Unilever: Live Better Challenge from Shaun Worth
Guardian + Unilever: Live Better Challenge

In its biggest ever commercial partnership, the Guardian launched the Live Better Challenge with Unilever in March 2014.

Each month there's a new task – and a new round of nationwide print, digital and billboard ads.

Month one, execution one. We had the bags made up special, like.
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Month two, execution two. It's a real kettle. No, really.
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Cover wrap around G2, the daily supplement.
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Teeny-tiny ad.
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Fame at last. Ma would be so proud, if she didn't live in Leeds.
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Guardian + Unilever: Live Better Challenge

In its biggest ever commercial partnership, the Guardian launched the Live Better Challenge with Unilever in March 2014.

Each month there's a new task – and a new round of nationwide print, digital and billboard ads.

Shaun Worth
Creative copywriter London, United Kingdom