The project team conducted user research in the form of an online survey, on-site and virtual usability tests, stakeholder interviews, competitor reviews and focus groups.
Key Findings:
Users had trouble finding information about Cost of Tuition
? Users had trouble finding information about Student Employment
? Users had trouble finding information about Student Organizations
? The current homepage does not showcase or represent the real community in terms of showing real people doing interesting things.
? It is difficult to find important information for prospective students, such as:
? Campus events,
? Student organizations,
? Required test scores and
? Course catalog.
? There is little focus on life after CWRU. This includes notable alumni; alumni testimonials; alumni career spotlight.
? case.edu does not focus enough on life in Cleveland and University Circle.
