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Jack Daniel's
For this project during my third year at CIA, I had to choose a grocery store brand product of my liking with a strong presence. Then Research the brand; conceptualize on the experiences that support the brand and find pairing items that would story tell well with the product. Then Choose a venue far from a grocery store aisle that best fits my brand’s new independent image. Keeping the square footage under 900sqft, but making an interactive design for consumer to engage with.
