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Pure Torque

Pure Torque is a breakthrough device for abdominal exercise, scientifically tested to deliver more force to the user's core. We worked with the inventor, an elite trainer, to create a device that was ergonomic and easy to use with a bold look. Endorsed by Tyreek Hill and used by other professional athletes and their trainers, this device is a revolution in trunk exercise.

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Full-time
Scott Urban
Senior Product Designer Cleveland, OH