Side Panel - Gain trial (no pun intended) by using a testimonial that focuses on what really hooks this shopper.
Neck Hanger 1 of 2 - Cross-merchandised, elastic-string neck hanger to drive shoppers to the dish aisle.
Neck Hanger 2 of 2 - Cross-merchandised, neck hugger to drive shoppers to the dish aisle.
gLike
Gain Dish Launch

Project: Gain Dish in-store launch. Client: Procter & Gamble. Art Director: Anne Ferraro. Agency: The Integer Group.

Seth Barnhill
Associate Creative Director & Copywriter Pinckney, MI