The website was design according to the concept of the logo. The first idea was to avoid any kind photograph to show neutrality to the audience. However, after many attempts of graphic illustrations, I realized that an image has a more positive impact on the viewer. Nevertheless, I was able to include graphic work in relationship with images to enhance the main concept of playfulness, education and equality.
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Branding and Identity
The objective of this project was to create the brand and identity of a non-profit organization.
In this case the organization's mission was to generate gender equality in elementary school in order to create a long lasting effect. There were several key concepts taken into account during the developing this identity such as the logo, color, and name since it was necessary to show the core value of equality.
