A New D*sign - This image forms part of a visual identity characteristic of recent design projects.
TRANZIENT / Fall 2005 - To increase Hyundai’s perception among American buyers, there is a great opportunity for Hyundai to invest in a new luxury brand such as Toyota and Honda did in the 1980s. This new brand, Tranzient, would target middle-class Americans buyers with high quality, high performance automobiles.
Tranzient would initially offer a sports coupe and a luxury sedan both featuring a high output 3.5 Litre I6.
UNIQ* CHAIR / 2005 | Entry Finalist | Design Emphasis 2006 - Living Furniture explores all the benefits available in mass customization strategies in the need to understand that each customer is unique.
The development of technology in the industry is moving at accelerated speed. The evolution of "Mass Customization Manufacturing" (MCM) as a growing field, has a lot of undiscovered potential that would benefit the user as well as the manufacturer.
ASTERISK* / 2006 - Asterisk* was designed with sustainable materials, such as wood products and wood composite materials.
The lamp provides ambient light for the desk or coffee table settings. A unique sense of warmth and harmony is provided by the natural elements, characteristic of the Asterisk* line.
For ease of delivery,
the product can be disassembled and shipped in a small box.
Note: the light was uniquely designed to work with energy efficient (11/16 watts) electric bulb.
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Industrial Design