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Ganesh Chaturthi - Make My Trip
The idea behind this project was to stay ON the beaten path; quite literally. A social media post on Facebook and Twitter that mapped the devotees' journey to the eight sacred Ashtavinayak temples across Mumbai that were mapped out in the resemblance of Ganesha's head. The clinching factor here is that through the devotees' 'Travel' (because MMT is primarily a travel company) loosely based on actual location across Mumbai we completed both the per-requisites of Travel as well as Ganesha. This post later went on to be featured on Lighthouse Insight webzine's Most Creative Posts for Ganesh Chaturthi.
http://lighthouseinsights.in/best-ganesh-chaturthi-creative-visuals.html/