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CONDA - brandmark makeover
Established in 1993 the CONDA Group is now the leading art material supply company in China with distributors in more than 100 countries. We have been asked for a makeover of the brand and the concept design for a wide range of packaging.
The most fundamental visual element of a brand identity is its brandmark.
The new logo has been created mantaining the original profile of the brand and modified to reach a more elegant and modern image, whithout missing the important visual link of the historical logo.
The sloping lines that compose the original logo have been resumed and used to create a sinuous shape that, repeated symmetrically, gives to the new brand fluidity and lightness.
The font has been redrawn in order to give to the new brand a more elegant image that reflect the products treated.
![](https://s3images.coroflot.com/user_files/individual_files/554293_adj36svx2jvj6f0zpnawvyq__.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_gzmgxfdog5zgf2icelaseuzis.jpg)
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![](https://s3images.coroflot.com/user_files/individual_files/554293___ytajxw7zwaubwb0k0wjqrrv.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_xt5wkeikqbabenwnvwdarnoco.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_ztuofs7e4gbvryets5nwhbbod.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_g5w_bw9llxwlk84tjocfiijps.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_9hfqhfjwxidrbdyqizwhwdeyb.jpg)
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![](https://s3images.coroflot.com/user_files/individual_files/554293_jfzxewhz6rawv6krkh2u7tvtp.jpg)
We re-designed the packaging of a wide range of art-products, here you can see some concepts.
The craft tools are supported by a on-line avatar that gives you tips and ideas of how to use them.
![](https://s3images.coroflot.com/user_files/individual_files/554293_k7nreakyan9exdoxmwacamj_o.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_ia7g3etwmpuhhmutnysszvhez.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_mp4p2iaz_cvyrbccubdwboyu9.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293__xlladio8oam8mnlgliqe5oax.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_kicqu3igefggfjub8k5kqabvu.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_vkgm0l_nn80tivcko_tqrhvnt.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_5aai8gc7es0ki3fflonubduan.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/554293_qhnbnsg5rabvlldbkcfcux9iv.jpg)
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