![](https://s3images.coroflot.com/user_files/individual_files/481860_0kiCOr6Nbos2c7mLS7N3PwUXN.jpg)
Our effort began by investigating the media consumption habits of our target audiences, in this case pre-retirement and retirement-age investors.
![](https://s3images.coroflot.com/user_files/individual_files/481860_h79vsoBSUGTKzCREOmNi_YGvc.jpg)
We then prepared a video strategy that included brand flexibility, content types, and distribution.
![](https://s3images.coroflot.com/user_files/individual_files/481860_oacAAG4W5YV2QmPzMlPwpoKWG.jpg)
We felt it was important to prepare a templated intro and outro sequence for all video production to ensure brand consistency.
![](https://s3images.coroflot.com/user_files/individual_files/481860_BlfskWlESnHvReBOtB3CjzonQ.jpg)
Videos included a then-controversial use of clean design, lots of white space, light typography, and a shooting style that was professional but contemporary (less rigid, more environmental, and more naturally lit).
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