EA Games
Senior User Experience / Visual Designer (XBOX, PlayStation and Online UI)
Responsible for the User Experience, Visual Design, Architecture and Interaction Flow for the commerce related products initiatives (focusing on web based site and XBOX/Sony PlayStation gaming consoles) for the world's third largest gaming company. Developed Conceptual Diagrams, Wireframes, Visual Mockups, Clickable Prototypes Set and communicated UI approach and design pattern for next generation onmichannel online and console platforms. Developed Customer Personas, Use Cases as well as articulated design production schedule for under extremely time acute project lifecycles.