The legendary Toyota Supra was about to be launched in Australia. Unfortunately the supply was limited and the demand high.
THE ASK:
Toyota asked us to come up with a solution that would 1. drive users to buying a Supra 2. let people who couldn't get their hands on the real car, experience the joy of driving a Supra.
OUR APPROACH
We decided to create an immersive experience, integrated in the Toyota Australia platform. Visitors could explore all uniques features of the new supra via a 3D rendered model.
THE RESULT
All Toyota Supra's available for the Australian market were sold within 1 hour of launch. 1500 visits/day during the first 2 months.
MY ROLE
Producer; project & stakeholder management, led the 3D development with a 3rd party, Rotor.
