This is one poster of a series that promotes AirTran's program for college-aged kids to fly cheap. There are many pieces including a website, and guerilla marketing. My team's campaign won the 2007 AAAA Institute Competition.
This is one poster of a series that promotes AirTran's program for college-aged kids to fly cheap. There are many pieces including a website, and guerilla marketing. My team's campaign won the 2007 AAAA Institute Competition.
This is one poster of a series that promotes AirTran's program for college-aged kids to fly cheap. There are many pieces including a website, and guerilla marketing. My team's campaign won the 2007 AAAA Institute Competition.
This is one poster of a series that promotes AirTran's program for college-aged kids to fly cheap. There are many pieces including a website, and guerilla marketing. My team's campaign won the 2007 AAAA Institute Competition.
This is one poster of a series that promotes AirTran's program for college-aged kids to fly cheap. There are many pieces including a website, and guerilla marketing. My team's campaign won the 2007 AAAA Institute Competition.
This shows a few of the guerilla marketing techniques that this campaign would employ to make college-aged people aware of the AirTran Program. Hand stamps at clubs and bars near college campuses, rundown vehicles tagged to say the student should have taken AirTran to get to their destination, as well as a street team, the AirTran U Crew.
These are direct mail pieces (on the left) and another guerilla-type piece that would be left on student's cars parked on college campuses, telling them about the AirTran U program.
The top window shows the AirTran U section of AirTran's site where college-aged people would sign in and interact, learning the rules of the program, post video of their trip somewhere, and view upcoming flights in their area. The bottom window shows a few different web banners that would be on facebook as well as college newspaper sites.
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Campaign
AirTran U Campaign