Schneider Electric LGM (Little Green Men) - Starting as an initial idea of doing a door-to-door, neighborhood-level education program intended to educate the general public on simple energy savings methodologies that they can do now in their home. The other goal was to introduce Schneider Electric to the general public in friendly, informative way. Items such as uniforms, badges, advertising, doorknob leave-behinds, street-level presence, web materials and direct mail items were created to flesh out the whole program.
The Green Grid Tradeshow Materials Guide - Asked by a small, developing organization of energy and resource conscious IT industry leaders and electrical utility companies called The Green Grid to develop a visual representation of how their tradeshow materials could look utilizing some existing display items that APC has available to them to use at our booth, or at their own shows. This presentation is used more to garner new members - it shows the viability of the organization and its future.
Snap! Rhode Island Photography Company - Photographers Trish Gilmore and Mariah Ashley decided to join together and form a unique photography studio to handle various photography needs - Family portraits, weddings and pet portraits - and project a sense of individuality that separated them from the usual photography studio. Working with them and realizing they had a strong friendship and energetic sense of fun and spontaneity, the name Snap! came to mind as we were working through logo ideas and identity styles.
Slideshow band materials - Slideshow name came from the concept of each song being a moment of life as it would be captured by a family on a photographic slide then projected for all to see and share in. From that idea came the “burned and exposed” logo as well as the square image frames and the off-center layouts that suggest a misaligned slide, all hinting at the human aspect of the shared moment - in all it’s uncomfortable and error-filled purity and honesty. As well as the sense that there was more to come...
Logo designs
gLike
identity
Shawn Cournoyer
Creativist Providence, RI