APC by Schneider Electric "7 Principles of High Density Architecture" tradeshow signage - To explain the basic ideas and principles behind APC’s InfraStruXure high-density data center architecture, we boiled the messaging down to 7 basic principles and utilized signage in the tradeshow booth to educate. This campaign was unique in that this level of information was exclusive to the tradeshow booth and we marketed it as “See the 7 Principles of High Density Architecture†event - similar to a circus side-show event, but with much more rewarding information.