High-contrast colors and dynamic typography create a two-page spread worthy of a second look. Careful attention was given to weight, balance and hierarchy in order to maximize legibility.
Judicious use of negative space, coupled with the placement of the models in the fold make this spread both fashionable and functional. The flood light to the right was utilized to attract attention to the right page where the promotions are offered. Additionally, the styling irons and typography direct the eye to the right page.
A closely-cropped model image, coupled with bold typography, make the right page the primary focal point. Consequently, attention is drawn immediately to the new products offered in this spread.
A strong diagonal, high-contrast color and bold typography make a powerful statement and reflect the dynamic nature of Michael O'Rourke's personality and business philosophy. A large amount of data was more easily and elegantly managed by capitalizing on an energetic diagonal layout.
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