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Unleash the Animal in You

This was a unique project, and one that led me to meeting some outstanding people and learning more than I ever knew about animals along the way.

The president of Clockwork Home Services at the time, Terry Nicholson, had been trying to write this book for some time. He asked if I could help, and over the course of a few months, I wrote the text for Unleash the Animal in You.

We self-published the book, got testimonials from famous athletes and speakers to promote it, and used it to drive direct revenue through sales but also as the basis for several speaking engagements and events.

At the time, I also developed an accompanying website to promote the book and Terry's speaking engagements, though it appears to no longer be active.

Scott Iverson
Creative and Marketing Leader St. Louis, MO