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ClinicalKey Sales Stages Campaign
One challenge with the launch of ClinicalKey was migrating our existing customers from its predecessor, MD Consult, to ClinicalKey.
To move customers through our sales pipeline, we did a large series of landing pages and email creative tailored to three of the stages in our pipeline.
The intent was to track our customers as they moved through the pipeline and send them the appropriate creative dependent on their stage.
Represented here are two landing pages - one geared to C-Suite executives and one to Medical Librarians. As well as email creative that was used throughout the campaign.
