For ClinicalKey, Elsevier's Clinical Insight Engine, the challenge was to reach small and medium sized institutions who may not know Elsevier or our products. To do that, we created a series of three infographics highlighting (1) the number of unanswered questions at institutions today, (2) the amount of time physicians spend looking for answers, and (3) why ClinicalKey is the solution to both.
The first infographic in the series was customized using the institution's name, and then the actual data of the graphic was customized using the number of physicians that institution had on staff.
The result was an infographic that had the appeal of being made just for them.
The response from institutions that received the infographic was so great that we created a poster-sized version that customers could use to promote their ClinicalKey subscription.
