Scott Iverson

With the launch of ClinicalKey, I was responsible for driving awareness and leads among small and medium sized hospitals - our biggest growth area.

To kick things off, we did an initial postcard and a series of three emails driving traffic to our infosite and promoting free trials for ClinicalKey.

These campaigns and our promotional efforts through the ClinicalKey infosite, which I was also responsible for, generated a steady stream of leads each week.

• Creative Direction
• Copywriting & Editing
• Back End Development