ClinicalKey Awareness Promotions
With the launch of ClinicalKey, I was responsible for driving awareness and leads among small and medium sized hospitals - our biggest growth area.
To kick things off, we did an initial postcard and a series of three emails driving traffic to our infosite and promoting free trials for ClinicalKey.
These campaigns and our promotional efforts through the ClinicalKey infosite, which I was also responsible for, generated a steady stream of leads each week.
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