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Intex- Portable AirPumps
Objective: Create a brand language refresh across Intex portable air pump line. Design a simple visual Sku branding system that consumers can easily distinguish key product features and functions.
Result: Created a strong user focus and visual intuitive product line. The final ID styling moved away from rounded bulbous shapes, to a more "Power tool" approach; clean, angled and aggressive profile. Intuitive colored user interface points, as well as ergonomic texture grip areas were also designed. The visual Sku branding system was achieved by adding colored accent parts in the units as well as corresponding labels to quickly differentiate between each Sku.
