VIP table podium - Classic Malts Selection Whiskies
VIP table podium - Classic Malts Selection Whiskies
Classic Malts Fragrance bottles - Label design for a series of fragrance bottles to feature as part of an educational display within the distilleries educating visitors what is meant by oaky, malty and smokey through the use of scents..
G-service are an italian car mechanics with garages all over italy, this design was a proposal as part of a larger campaign promoting their new iPhone App.
Mobili Nota Corporate Identity - Mobili Nota are an Italian furniture store with some of the finest furnishings available, they required a new image, something sleek yet homely. I entirely rebuilt the corporate identity for Mobili Nota as a solo project.
3D CAD model - A CAD model was designed and used as an underlay to produce proposals for an italian cigarette manufacturer, Tre Cavalli (3 Horses).
Diageo is the world's leading drinks company with some of the most widely recognised brands, such as Smirnoff, Guiness, Baileys and Tanqueray to name a few. Diageo requested a POS display order booklet for use by bartenders.
Inside the Diageo order booklet - Diageo is the world's leading drinks company with some of the most widely recognised brands, such as Smirnoff, Guiness, Baileys and Tanqueray to name a few. Diageo requested a POS display order booklet for use by bartenders.
Smirnoff Bar Light - An example of one of the items available for order
Acetate swatch menu for Lavazza - Italain coffee company Lavazza wished to launch a new flavoured product line 'Blendissimo', an expresso based frappe with italian vanilla ice-cream, crushed ice and topped off with a choice of spiralling whipped cream or a layer of chilled milky froth. Here are a series of promotional product lines I designed for the new product launch. The acetate swatch menu encourages interaction and play, the user can physically build their desired drink with the layers and visualize their final choice.
Blendissimo 500 - The fiat 500 has as much of an Italian heritage as Lavazza, in fact both were born in Turin, which made it the perfect choice for local marketing. The decals designed can be applied to the cars and paraded around the italian streets to promote the brand.
Blendissimo intimate menu - The top hinged swatch menu allows two customers to share a menu, discuss choices and interact with one-another. The design slots harmoniously into the socialiable nature of the Italian cafè lifestyle.
Supermarket POS - A clear layout is not only beneficial for the consumer, it makes perfect sense for the supermaket and their suppliers too. This is a redesign for a supermarket aisle with an objective to maximize visibility through the use of floor stickers, flags, images and colour coding.
Supermarket POS - From this angle you can clearly see the colour coded sections and the floor stickers for each section
Supermarket POS - From this 'user' angle you can get a sense of walking down the aisle of the supermarket and being able to clearly define each section.
Ron Zacapa Company Facebook Page - To give widespread coverage we launched a facebook competition offering users the opportunity to win an all inclusive weekend trip for two to Paris and to dine at the top of the Eiffel tower. My layout strictly followed brand guidelines such as font type/colour/size, logo size and even which bottles may feature next to one another, in conjunction with creating a premium and ambient mood.
An iPhone App for Ducati - I designed the 'Experience' page of the App, which provides fans with important previous/upcoming event information. Users can save Ducati events on their iPhone calendar or 'share' the event with friends via social networks, email and SMS. The Experience page also enables users to access a gallery with video footage and professional photography from each race.
Lavazza Christmas Cracker - This was an advertising bid for agencies to compose proposals to successfully market the Lavazza Espression brand and launch their new Christmas addition to the èspessone drinks range, 'èspessone Cinnamon'. Proposals from each advertising agency were then assessed with the winning agency granted the ability to liase further with Lavazza to realise certain proposals. We were successful with our Lavazza proposal and are thus working towards production for the end of November 2010.
Lavazza Counter top Poster - 1 - Part of the Christmas campaign to launch the new festive drink èspessone Cinnamon
Lavazza Counter top Poster - 2 - Part of the Christmas campaign to launch the new festive drink èspessone Cinnamon
Pimms Leaflet Stand - PIMM'S needed a counter top display with the ability to hold 400-500 A5 leaflets. The display had to communicate the PIMM's brand, be stylish, cost effective, durable, wipeable and fit comfortably on a bar counter. It had to also advertise the PIMM's brand in a traditional yet recognisable fashion. The stand was manufactured and will be rolled out to numerous bars all across Italy such as The GranBar, Torino.
The GranBar, Torino - Just one of the bars where the Pimms stand featured.
Lavazza Placemat - Design a children's placemat for the Lavazza Blue range. It should contain the Lavazza logo, the coffee capsules, text space a new mascot and a game.
Gancia Theme 1 - Design a series of adverts to feature in Russia's edition of Hello Magazine.
Gancia Theme 2 - Design a series of adverts to feature in Russia's edition of Hello Magazine.
Gancia Theme 3 - Design a series of adverts to feature in Russia's edition of Hello Magazine.
Breda Lorett Campaign 2011
Breda Lorett's Car Parts
Final magazine advert 1 of 2
Final magazine advert 2 of 2
Breda Lorett Trade stand
Breda Lorett Trade Stand
Breda Lorett Trade Stand
Breda Lorett Trade Stand
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Placement year - Italy
Scott Allen
Loughborough/Turin, United Kingdom