Drug Matrix | Iconix Pharmaceuticals - DrugMatrix is an extensive warehouse of drug, gene, experiment, and assay data. This data, and the inter-relationships among the data, would be of tremendous value to the drug discovery process at major pharmaceutical firms—even more so if the data could be turned into useful information via a powerful front-end application. Iconix knew that their success depended on the end user's ability to interact easily and efficiently with massive amounts of dense data. Perhaps the strongest indications of success have been the inability of users to fully comprehend that they are interacting with the data through a browser, and not a fat-client/server application. Simply put, users do not expect a web-based application to be so powerful and easy to use.